Michelle Brown, owner of Melbourne by Bike, with a customer of her bike tours. The company will be one of the first with a .melbourne domain name. Source: Supplied
Katie McLeish, Melbourne Festival executive director. Melbourne Festival will be one of the first with a .melbourne domain name. Source: Supplied
A NEW age for Australian internet addresses starts on Wednesday when the first .melbourne domain names go live.
Individuals, business owners and brands located in Victoria or servicing the state can register a locally relevant .melbourne web address.
Melbourne is one of the first cities in the world following London and New York to acquire its own domain name, and instead of internet addresses ending in .au, locals can opt for .melbourne.
A select few .melbourne names have been issued to organisations that will act as ambassadors for the new address system.
Melbourne’s Flower Drum restaurant will be found in a browser from tomorrow at http://ift.tt/1or3HsF. The Melbourne Festival is festival.melbourne, the Marriner Group has theatre.melbourne, and a city cycling tour business operated by passionate Melburnian Michelle Brown has snared biketours.melbourne.
Melbourne Festival executive director Katie McLeish said the new .melbourne web address would further emphasise the festival as a key event on the city’s calendar.
“Our new online address, http://ift.tt/10fmXUg, will help us to better promote the festival and cement our place as the city’s leading performing arts event,” she said.
ARI Registry Services chief executive Adrian Kinderis said applications to register a domain name opened tomorrow and closed on November 9. More than one application for the same name would be resolved by auction.
From November 12, .melbourne domains will be available on a first-come first-served basis starting at $65 for two years’ registration. They will go live almost immediately.
Mr Kinderis said applicants have to be a registered entity in Victoria. The exception was a business outside the state that serviced Victoria. Their .melbourne domain name had to exactly match their business name.
He said the registry would not intervene to decide who had a greater claim should two entities seek to register the same name.
“We would have a preference for domain names to go to people who’ll make best use of them,” Mr Kinderis said.
But the registry would not make a value judgment and choose a successful party.
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