MELBOURNE might be known as the fashion capital of Australia, but those who live here will know each pocket has its own trendy tribe.
The inner ‘burbs are a mixed bag of styles, each identifiable by their and the celebrities whose style they mimic.
BLACK IS THE NEW BLACK: Style dilemmas only Melburnians understand
DO YOU AGREE WITH OUR STEREOTYPES? LEAVE YOUR COMMENTS BELOW
YARRAVILLE
Style stereotype: Urban chic with a trace of normcore
Fashion details: leather leggings, puffer vests, chambray shirts, sneakers, plain T-shirts,
Where they shop: Uniqlo, Zara, Sportsgirl
Celebrity icons: Off-duty Kate Middleton, Jess Hart, Jennifer Garner
NORTHCOTE
Style stereotype: Hipster with a side of artsy
Fashion details: denim skirts, high-waisted jeans, mustard cardigans, organic (of course) cotton or linen smock dresses, Birkenstocks
Where they shop: Gorman, South Melbourne Market, High Street boutiques
Celebrity icons: Lena Dunham in Girls, Michelle Williams, Zooey Deschanel
BRUNSWICK
Style stereotype: ’90s Redux with a smidgen of festival grunge
Fashion details: military jackets, ankle boots, over-sized op shop cable knits, fedoras, flannelette shirts, studded leather, caps, overalls, slogan T-shirts (preferably ones that reference the Nineties or are saying something ironic), backpacks
Where they shop: Savers, Vinnies, General Pants
Celebrity icons: Cara Delevingne, Agyness Deyn (the old Cara), Natalie Portman
ST KILDA
Style stereotype: Beachy Bohemian with a dash rock
Fashion details: ripped jeans, cheesecloth blouses, beaded necklaces and bracelets, Grecian sandals, crochet bikinis, straw fedoras, leather jackets, kaftans
Where they shop: Iskra, Tigerlily
Celebrity icons: Nicole Richie, Rachel Griffiths, Georgia May Jagger
SOUTH YARRA
Style stereotype: Preppy with a hint of sportsluxe
Fashion details: Peter Pan-collared shirts, blazers, structured leather jackets, heeled boots, loafers, statement handbags, leather leggings, fitted trench coats
Where they shop: Scanlan Theodore, Josh Goot, Country Road, Saba
Celebrity icons: Miranda Kerr, Alexa Chung
BRIGHTON
Style stereotype: Conservative Mumsy with a spoonful of seaside glamour
Fashion details: twin sets, nautical stripes, boat necks and shoes (even when they’re not in fashion), pearls, cropped pants and lots of loafers (you can’t wear heels on the boat).
Where they shop: David Jones at Chadstone, David Lawrence, Veronika Maine
Celebrity icons: Anna Wintour
TOORAK
Style stereotype: Luxury with a dollop of tacky
Fashion details: expensive handbags, over-sized sunglasses, animal print, pencil skirts and body-con dresses, stiletto shoes, gold jewellery
Where they shop: London, Paris, New York
Celebrity icons: Any of the Real Housewives of Melbourne
ALBERT PARK
Style stereotype: Yummy Mummy with a pinch of posh
Fashion details: yoga pants, tight zipper jackets, designer prams
Where they shop: Rebecca Judd’s blog, Lululemon, Lorna Jane, Green with Envy
Celebrity icons: Rebecca Judd, Livinia Nixon
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