Emporium Melbourne opens its doors
Melbourne's newest shopping centre opens its doors, with a total of 225 shops set to open by August.
PT0M49S http://ift.tt/1io9IpL 620 349 April 16, 2014 - 2:31PM
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The CBD's newest shopping centre, Emporium Melbourne, has opened its doors to a muted reception from Melburnians.
Although only half its 225 shops are open, the rest will follow in August when the Emporium launches its second stage.
At 8.30am on Wednesday, Melbourne's fashion elite mingled inside the VIP area, sampling black sugar doughnuts, mini deluxe burgers and Pellegrini mineral water, as a few hundred customers lined up outside the Lonsdale Street entrance.
Opening day at Emporium Melbourne on Lonsdale Street. Photo: Penny Stephens
Spread across seven levels and spanning the length of six football fields, Emporium Melbourne will house the largest collection of Australian designers under one roof, with high street fashion stores and a "cafe court" with upmarket food.
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