Valentine’s Day is popular with lovers, wherever they live. Source: News Limited
IF you’re looking for love this Valentine’s Day love, you will find it in the outer suburbs — but romance is thriving in the city’s CBD office blocks.
Valentine’s Day is set to be a special event for Botanic Ridge, Melbourne’s most loved-up suburb.
Exclusive analysis of census data from the Australian Bureau of Statistics reveals 82 per cent of adults in this suburb, near Cranbourne, are in a relationship.
Take the Herald Sun’s great Victorian love survey now
Sandhurst, Waterways, Lyndhurst and Doreen rounded out the top five loved-up suburbs in Victoria.
But romance is strongest closer to the city.
According to Easyflowers, more than half of the deliveries last year were made to business addresses in Melbourne’s CBD.
Add a free Valentine’s message to the Herald Sun’s Love Book
“There is only one thing better than making a big impression on Valentine’s Day and that is to be seen making a big impression in front of their workmates,” said Jacob White, brand manager at Easyflowers.
Melbourne’s CBD is the most popular place for flowers sent on Valentine's Day.
But it may be a lonely day for residents of Carlton, home to the nation’s highest singles population, 41 per cent of whom are female.
These ladies are advised to head to Clayton, in Melbourne’s southeast, home to the state’s highest single male population.
Data provided by socialpulse.co Source: Supplied
For suburbs struggling with love, the macho Aussie male may be to blame, according to Relationships Australia.
“The ocker belief or norm that a real Aussie male is tough and doesn’t show or reveal vulnerability influences and inhibits the depth of intimacy that can be experienced in relationship,” said relationship educator Ruth Taylor.
Ms Taylor said trust, respect and support are the key to a loving relationship. But friendship is most important ingredient.
“Couples who related to their partner as their friend are more able to deal with the difficult issues of life and maintain a strong, loving and lasting relationship,” she said.
Those who are lucky enough to be in love aren’t afraid to show it online either, with a big spike in the number on mentions of Valentine’s Day on social media.
There’s been 57,921 tweets leading up to the holiday (last 30 days), with talks ranging from Valentine’s Day plans, to presents, to being single.
But notably, the majority of tweets are speaking positively about the day.
“Over the past 30 days, Valentine’s Day has been mentioned in close to 60,000 conversations on Twitter in Australia. So if you are looking for the perfect gift, the answer is already out there”. Online Circle Digital lead strategist Lucio Ribeiro said.
Data provided by socialpulse.co Source: Supplied
Successful couples look for opportunities to express appreciation, fondness and admiration for each other, which includes Valentine’s Day, an opportunity to “put extra positives” into an already strong relationship.
“They are on the alert for moments to give attention and connect with their partner,” Ms Taylor said.
But while Valentine’s Day is usually a day for those in love, some singles try to get in the action.
Last year one per cent of Valentine’s customers sent flowers anonymously to themselves.
Florists are expecting plenty of romance this year, with Mr White predicting a 34 per cent increase on sales from last 2013 and the traditional rose to be the big seller.
“We have tried other flowers but no one goes for them,” said Mr White. “Valentine’s Day is about roses, and they have to be red.”
MOST LOVED-UP SUBURBS
1. Botanic Ridge
2. Sandhurst
3. Waterways
4. Lyndhurst
5. Doreen
MELBOURNE’S SINGLE WOMEN
1. Carlton
2. Melbourne
3. Parkville
4. Carlton North
5. North Melbourne
MELBOURNE’S SINGLE MEN
1. Clayton
2. Carlton
3. Laverton
4. Heidelberg West
5. Melbourne
MOST FLOWER DELIVERIES
1 Melbourne
2 Richmond
3 Port Melbourne
4 South Melbourne
5 Southbank
Some of the data in this piece provided by socialpulse.co
No comments:
Post a Comment